Comparative Forensics

Comparative Forensics

Business Insight Corporations need comprehensive datasets to assess market presence and positioning. These datasets make it possible to assess competitors in adjacent markets. Data is updated regularly to monitor and evaluate change. Keeping current on market offerings will help you track competing products and services. By 2020, 95% of all enterprise ad buys will be more diverse and programmatic. Enterprise campaigns will challenge small advertisers. Expect Google, LinkedIn and FaceBook to collude to deprecate value of SEO. How will you contend with these realities? GEM Analytics builds market forensics by extracting insight from websites and documents. We collect reusable content from articles, blogs, books, reports, graphics, videos and white papers. We assess position of claims and messages that influence value perspective of buyers. We also assess campaigns and reach out to key influencers. We establish relationships with partners to assess thought leadership. We make regular assessment of digital marketing strategies of top performers. We also assess the goals and aspirations of market leaders to measure competition. Our goal is to learn from those who succeed. Why reinvent the wheel when you can learn from leaders. You can leverage the insight we develop to improve your positioning.