Your goal is to turn unstructured data into insight. You can derive insight from sales, marketing, customer
service and product development experiences. You can use this insight to create and support “pathfinder”
projects. Pathfinder projects are designed to help you solve complex problems. For instance, you can integrate
nontraditional data with key performance indicators (KPIs) to develop intelligence. Predictive models can
help you identify and measure sources of risk. We supply geographic and economic metrics to help you enhance
your intelligence. You can assess employee, customer and partner sentiment to increase understanding of needs.
Combine sentiment data with transactional data and log data to track activities. This creates opportunity to
develop proactive strategies to mitigate risk.